Today’s salespeople play a high-stakes game—accounts can be won or lost to competitors not just until the next fiscal year, but for good.

That’s why they need Winning Account Strategies, a brand-new workshop designed for salespeople and managers who already possess a solid foundation in sales call skills and are ready for the next step: a more strategic approach to maximizing sales opportunities and relationships with key customers.

This dynamic workshop—validated by recent AchieveGlobal sales performance research— teaches a five-step process for developing an account strategy. It introduces new concepts, tools and tactics salespeople can use to build solid, lasting customer relationships in today’s competitive marketplace.

• become more efficient at generating higher revenues more quickly

• learn critical strategies and tactics for acquiring—and keeping—new business

• increase their effectiveness by becoming strategic, knowledgeable, trusted business advisors

• leverage their colleagues’ experience with real account situations, contributing to sales success

• develop lasting relationships with salespeople who understand their business realities and challenges

• are provided with solutions that address their specific organizational and personal needs

• get their business issues addressed because of the salesperson’s focus on aligned solutions

• increases its success in winning new business and maintaining customer loyalty

• decreases costs through efficient, effective, strategic use of selling time

• reinforces organizational goals through its sales strategies